A marketing assistant supports the marketing team in execution tasks so that managers, VPs, and CMOs have more bandwidth for high value and strategic work.
It's a broad role where the exact work differs based on the company, but it generally involves planning, executing, and tracking marketing programs.
A good marketing assistant frees you up for more valuable work while a poor one creates more management overhead.
The question is, how do you attract the right candidate for this role?
The answer lies in drafting a comprehensive and compelling job description.
To help you get started, I've written a template.
If you need help in tailoring it to your company and attracts top tier talent, get in touch here.
Marketing Assistant Job Description Template
Job Brief
We are seeking a highly organized and responsible marketing assistant to join our growing team. In this position, you will assist in all aspects of marketing operations, including planning, implementing, and monitoring our marketing campaigns. Your central goal is to help grow our brand’s influence locally while also increasing brand loyalty and awareness.
Responsibilities
Your duties and responsibilities as a marketing assistant will include the following:
- Collaborating with the marketing manager, internal teams, clients, and partners on marketing strategy.
- Helping identify marketing trends and key opportunities for innovation.
- Learning and working with various types of software for digital marketing.
- Working closely with sales and marketing department.
- Providing administrative support to the marketing and sales team.
- Preparing, formatting, and editing a range of documents.
- Understanding company product and brand.
- General office duties.
- Creating, maintaining, and strengthening the organization's overall brand through all media avenues.
- Organizing and streamlining service offerings into user-friendly concepts.
Qualifications and Skills
A successful marketing assistant should have the following qualifications and skills:
- Understanding of basic marketing principles.
- Detail-oriented and capable of managing multiple tasks simultaneously.
- Exceptional communication and writing skills.
- Commercial awareness partnered with a creative mind.
- Proficiency in Microsoft Office (Word, Excel, PowerPoint).
- Experience with content creation a plus, even if not professionally.
- Ability to work well in teams.
- Strong analytical skills with a goal-oriented attitude.
Education and Experience Requirements
- Bachelor’s degree in marketing, business, or related field preferred.
- Previous experience in a similar role is preferred.
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
Frequently Asked Questions
Who does a marketing assistant usually work with?
A marketing assistant usually works under the marketing manager or marketing director. They also work alongside other members of the marketing team, including content creators, graphic designers, and digital marketing specialists. They may also work with sales representatives and customer service staff.
What makes a marketing assistant good?
A top-notch marketing assistant is not only skilled in marketing, but also has a strong capacity to collaborate and communicate. Their organizational skills, attention to detail, and ability to manage multiple tasks simultaneously are crucial. Above all, a good marketing assistant is a creative problem-solver who can generate innovative marketing ideas and strategies.
What are the different kinds of marketing assistant roles in tech?
In the tech industry, marketing assistant roles may vary depending on the specific nature of the company. Some common roles include digital marketing assistants, SEO marketing assistants, and content marketing assistants. All of these roles involve assisting in the creation and implementation of marketing strategies to promote tech products or services.
Whether you are a start-up tech firm or a well-established organization, this generic marketing assistant job description template will help you attract the most qualified candidates. Remember, the key to finding the best fit lies in clearly articulating the roles, responsibilities, and requirements of the job.
